There is a choice that you make when you hit that little blue button at the top of someone’s Instagram that says “follow.” You’re saying hey, I dig you. I like what I see here. I understand what’s happening and I am along for the ride. So what does that mean for us? What am I delivering as a promise when you decide to enter into that social media relationship? Walk with me.
Three things I promise when you hit follow:
- I have no idea what I am doing. I have had photos do well, I have had photos crash and burn. I try to learn from each situation, but at the end of the day, I am posting what I like and what I think looks and sounds decent. I have had some training in social media, and while I try to stay up to date on algorithms, trends and content updates, I also try to balance that with living life and our other business. I can guarantee you that the planning that goes into my Instagram is not to the intensity of others, and I praise them for that. Where I could really improve is planning out content for seasons, holidays, and sales, but I’m just not there.
So if you’re looking for try-on sessions, the low down on denim, or ways to transition from the office to happy hour, I’m just not your girl. I don’t own many things that would be work force appropriate, because most of the time I’m walking the line of sweaty workout gear and Olsen sister homeless. I can definitely recommend some awesome influencers that rock this space, and rule the world while doing it.
I just truly enjoy the writing portion of this whole Internet thing, and that’s where I dedicate the majority of my time. I’m not very good at forcing myself to write, so my in-depth posts come in waves when I feel moved to speak more on a subject. I also enjoy trying to respond to specific questions or topics, so if you have any feel free to email them to me. It is awesome to get on a path that is unexpected and not from my own brain thought. So bring it, for my creative sanity.
2. Authenticity. When I started my blog, I came up with the bio phrase “Flipping houses. Catching planes. Changing clothes.” and I try my best to stick to it. These are three things that I’m doing whether I am posting them on Instagram or not. I look at a post, and bring it back to these three to see if it’s what I’m all about, and if it’s on brand. Ron started flipping houses at the age of 19, and in our marriage I have joined him in helping design each flip. My grandmother is an interior designer, and she has passed down all of her fantastic French style and knowledge. I just try to do it justice. Put me in front of tile selections and paint samples and I am a happy child for hours. I want to make each flip special and unique for the family that will call it home. A new project is like Christmas morning for me.
We love to travel, although recently ‘catching’ planes has changed to ‘piloting planes’ and I am PUMPED about that. I love aviation and am excited about sharing more of that world with you. It was not an easy road, but I am proud to join the 6% of female pilots. The Ron is also the cutest carry-on I could have ever asked for.
I also love fashion, so I will post an outfit every once in a while. I have brands that I have worked with through the blog that I am obsessed with, so you will see some of those reoccurring tags and names. Know that I would never agree to a collaboration nor post anything that I don’t wear regularly. I don’t base what I wear or buy off of the ability to link the outfit. I do it because I like it, and I am always willing to share the details. As far as my style, I don’t really try to put that into a box either. If I have to have something, then it’s a done deal regardless of pattern, print, color or structure. I tend to lean to darker tones and black is one of my best friends, but there’s probably something mustard and animal print nearby.
3. My Instagram is a way to share my life with you. It’s not an end goal.
If my Instagram went away tomorrow, that would be okay. I love doing it, and I think it’s a fun way to connect with other people, but it’s not my heart beat. Sometimes it can be distracting and take away from things that are more important like morning quiet time, and peaceful moments away with my husband. I love that when I write it sparks something in someone and they share that feeling with me, and that’s why I keep doing it. But I have to constantly be careful that it doesn’t become an idol – that I don’t check my follower count or my likes within the hour. That I don’t refresh a photo more often than I look up at other humans in my presence. So when I get the question of strategy or plans for the blog, I really don’t have any. I will never purchase followers to hit a certain number, or create relationships only meant for social media gain. I am going to be Paula first. Not @paularallis. Do I have fun creating content? Yes. Am I thankful for what this has become so far? Absolutely. But I want to remember that when all of this goes away either because of a new social media platform or because I’m too old and out of touch for anyone to care about what I think let alone what I’m wearing, that I will have a lot more left than just a grid of photos. It’s so easy to get wrapped up in all of it, but there’s so much more around me that carries more meaning. That carries more depth. And I have to be able to fill in the blank of “I could not forsee my future without _______” and not complete the sentence with, “my Instagram account.” So it’s fun, and I love it, but I won’t let it dictate my hopes and dreams. That’s left for a greater power.
If you do decide to hit follow, just picture me grabbing your hand and bringing you along for our lives. We’re here to support you, just like you do for us – so any questions, just ask. I do my best to respond to every e-mail, every direct message and every comment. I am so thankful for all of you, and I appreciate the digital love and prayers you continue to send.
Photo by Angela Zion